Biography

Azizul Hoque Shiplu

Founder & Film Director, Libanza Films · Founder, Managing Director & Head of Operations, Libanza Limited · Partner & CEO, Qadar World. More than twenty years of brand stewardship and film craft, from Ogilvy & Mather Bangladesh to leading productions for national brands, government ceremonies and international crews.

Azizul works at the intersection of strategy and the moving image. He has personally led well over 100 advertising audiovisual projects — as executive producer, director, screenplay writer and production designer — and has planned brand communication for organisations spanning FMCG, cement, banking, automotive, electronics, real estate, insurance, development and diplomatic work. The constant is senior judgement: a brand story only holds if it is grounded first, then executed with craft.

How the practice was built

The career did not start in a studio. After lecturing in computer science at MIST, Gazipur, Azizul moved into advertising through an internship at Ogilvy & Mather Bangladesh in 2007. Within a year he was Account Manager, working ATL and BTL on national brands including KSRM, King Brand Cement, Daily Sun, Partex, BTCL and Golden Harvest. Structured training in brand stewardship — Ogilvy Fusion, The Big Ideal, and Trusted Brand Stewardship with Ogilvy Asia/Pacific — still governs how a brief is opened.

A short client-side posting as Assistant General Manager, Brand at Anwar Group of Industries (communications planning across Anwar Ispat, Anwar Cement, A1 Polymer, Anwar Landmark, BD Finance and BD Securities) showed the work from the buyer’s chair. He then rose through Fahrenheit Marketing Communications, from Senior Account Manager to General Manager, Brand Management, leading client service and supervising film production for portfolios that included Akij Cement, Akij Ceramics, Prime Bank, Coats Bangladesh, City Group, Perfetti, Olympic Industries and Okapia Mobile. That is also where the Dhaka–Kolkata–Mumbai production network was built.

In 2016 he founded what became Libanza Limited (early operations sat with Code Arrow Ltd. before consolidation under the Libanza name). As Head of Operations and later Managing Director he has steered strategic brand planning, audiovisual direction and team management. Libanza Films was established in 2019 as the production home, with Azizul as Founder & Film Director. In 2025 he became Partner & CEO of Qadar World, applying the same strategy-and-content discipline to a purpose-driven halal food export platform.

“If it doesn’t sell, it isn’t creative.” — David Ogilvy

Named campaigns

These are published because they illustrate method and scale — not as a claim that every future brief will copy the numbers. Full write-ups sit in case studies.

• Xtreme Aerosol launch — Bashundhara Toiletries — 360° launch into a pest-control category dominated by legacy brands. 14,400 TV spots across 12 channels (reach reported at 90 million), 6 million print impressions, 2.8 million combined Facebook and YouTube views, and rapid nationwide dealer demand.
• Pran Potatos launch — Pran-RFL — “Simply FUNtastic” platform, flavour identities (Tom n Tino, Sultani Masala) and a jingle-led TVC. One of the group’s strongest new chip brands, with more than 5.9 million views across Facebook and YouTube.
• Ring Chips Valentine’s — Bombay Sweets — Cultural relevance for younger consumers; more than 4 million views, engagement above 3%, and #myringchips recognised by Facebook as a trending hashtag.
• BIR Cement launch — Bashundhara Group — Third cement brand into a crowded market, built on “Pride of the Nation” across TVC, print, digital and on-ground branding, driving dealer and distributor demand in a slow market.
• Bashundhara Cement — Padma Bridge campaign — Infrastructure-linked brand film work tying a national construction moment to product proof.
• Ashok Leyland / IFAD Autos — 10,000-unit Dhamrai plant landmark (nearly 200 guests including Ashok Leyland India leadership) and the Eid driver-community campaign “যাদের ত্যাগে ছড়ায় খুশি,” reaching 3.9 million people with 850,000 engagements.
• Astha Life Insurance launch — Army Welfare Trust — Trust platform “আস্থায় বিশ্বাস, আস্থায় জীবন” for a late entrant; personal and corporate policy traction in year one.
• MK Electronics corporate campaign — English-language jingle TVC positioning Bangladesh’s pioneering multi-brand electronics retailer; reported 130% in-store sales lift alongside the e-commerce launch.
• Food Frontiers 2.0 — GAIN Bangladesh — National youth-entrepreneurship competition on urban food systems; 200+ applications, regional roadshows and a grand finale.
• Devondale Bangladesh sales promotion — Digital promotion and animation for an Australian dairy brand entering a low-awareness premium segment.
• National and diplomatic ceremonies — US National Day 2022 for the United States Embassy in Dhaka; visit of His Majesty the King of Bhutan to BSEZ; Grand Opening of Bangladesh Special Economic Zone; first concrete pouring of Rooppur NPP Unit 2; Bangladesh Army ASPTS Raising Day.

Earlier, at agency and founding-stage operations, Azizul also planned or supervised work including DGFP family-planning TVCs on private channels, Sena Cement and Sena Spices launches, Caring India park activation, Automation Cable launch, El-Meadows identity, Teer whole-wheat atta launch, Akij Cement environmental and retailer programmes, Okapia Mobile launch, Golden Harvest French Fries launch, KSRM re-launch, Daily Sun re-launch, Lock & Safe launch, BTCL ATL, and national distributor meets for King Brand Cement, ACRL and others. Those sit in the clients roster; the case-study layer concentrates on work with published outcomes.

Brands and organisations served

Roles have included brand planning, film direction, executive producing, events, and film-fixer operations. The list is a record of stewardship, not a claim of identical scope on every name. See the full grouping on Clients.

FMCG and food. Pran-RFL, Bombay Sweets, City Group, Perfetti, Olympic Industries, Golden Harvest, Gardenia, Sena Foods, Sena Edible Oil, Devondale, ATLAS, Party Chips, Teer.

Building materials and industrial. Bashundhara Group (including BIR Cement), Akij Cement, Akij Ceramics, KSRM, King Brand Cement, Fresh Cement, Sena Cement, Elephant Brand Cement, Anwar Cement, Anwar Ispat, Steeltech, Sheema Steel, Chakda Steel, Baizid Steel, Automation Cable, Coppertech, Elite Paint, Paragon Ceramic, KAI / ALTECH Aluminium.

Automotive and mobility. IFAD Autos / Ashok Leyland, TVS Scooty Pep+.

Banking, insurance and development finance. Prime Bank, Prime Bank Foundation, AB Bank, South Bangla Agriculture Bank, BD Finance, Astha Life Insurance (Army Welfare Trust).

Electronics, telecom and digital retail. MK Electronics, Transcom Digital, Symphony, Edison Electronics, Okapia Mobile, Teletalk, BTCL, eco+ (Butterfly-LG).

Real estate and hospitality. Shanta Properties, BTI, East West Properties, Anwar Landmark, Rajbari Holdings, El Meadows, Ar Raha.

Development, government and diplomatic. GAIN Bangladesh, Save the Children, IRRI, IUCN, WaterAid, DGFP, United States Embassy Dhaka, Bangladesh Special Economic Zone, Bangladesh Army, Ministry of Food (Food Systems Dashboard).

Agency-era and other stewardship. Partex (Big Boss, Lock & Safe, plastics, uPVC, PPR, PAL, denim, pump), Daily Sun, Coats Bangladesh, Amin Mohammad Group, Six Seasons, Ageless Clinic, Caring India, Ezzy Group, Orion Gas, Securex, Acme, GQ, Kallol, Canadian University of Bangladesh.

International practice

Production relationships were forged on the Dhaka–Kolkata–Mumbai corridor. Global-facing clients have included Ashok Leyland (India), the United States Embassy, GAIN (Geneva-headquartered), and Devondale (Australia). That fluency is now a core offer: film fixer services and executive producing for international crews shooting in Bangladesh.

Education and professional development

• Diploma, Film Making — Zahir Raihan Film Institute (2021–2022)
• MBA, Marketing — Atish Dipankar University of Science & Technology (full scholarship, CGPA 3.91/4.0); internship at Ogilvy & Mather
• Master of Information Technology (by Research) — IIT, University of Dhaka; published work on promoter identification using a positional differential matrix and support vector machine
• BSc (Honours), Computer Science — National University, through MIST, Gazipur; later Lecturer, Department of CSE
• Member, Television Commercial Producers’ Association of Bangladesh
• CXO Strategy Conclave — IBA, University of Dhaka, with the World Bank (2024)
• Ogilvy Fusion, DO-Brief and The Big Ideal (Madhukar Sabnavis); Time Management & Trusted Brand Stewardship (Sue Olivier, Ogilvy Asia/Pacific)
• Digital Marketing Masterclass — Michael Leander, Bangladesh Brand Forum
• ICTP, Trieste (2008) — low-cost wireless networking, 34 participants selected worldwide
• Business English Certificate — British Council, Dhaka

Languages: Bengali (native) and English, used as standard on production jobs.

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