Case study · 2017 · MK Electronics

MK Electronics corporate campaign

Bangladesh's pioneering multi-brand electronics retailer needed a new generation of shoppers. A television commercial with an English-language jingle and celebrity Novel delivered 290,000+ views, 3,000+ engagements, and a 130% increase in in-store sales, plus a platform for e-commerce.

Situation

MK was trusted by older customers and invisible to shoppers who did not inherit the brand. The brief was the floor and the first e-commerce push, not a brand anthem for its own sake.

Role

Azizul Hoque Shiplu led the corporate TVC — jingle, celebrity, and the claim that MK is a trusted local home for global electronics brands.

Approach

The film used an English-language jingle and Novel's endorsement so the store felt current without pretending to be a foreign chain.

Result

290,000+ views and 3,000+ engagements sat beside a 130% increase in in-store sales and a usable launch platform for the new e-commerce channel.

What this teaches a similar brief

Retailer films still have to move the floor. Brief whether the buy is stores, the site, or both. See e-commerce advisory.

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