Case study · 2023 · Devondale Bangladesh

Devondale Bangladesh promotional campaign

Australia's leading milk brand entered Bangladesh as a premium product with almost no local awareness, and needed online sales — not only a launch film. An animated digital promotion produced a first wave of e-commerce orders and awareness.

Situation

Awareness without a cart is a vanity launch. The brief was conversion for an unfamiliar imported SKU, with animation rather than a large live-action unit.

Role

Azizul Hoque Shiplu led the digital sales-promotion idea and the animated film so the product page and the ad shared a sentence.

Approach

A digital sales-promotion campaign was anchored by an animated video and a suite of promotional creative built to drive e-commerce conversion, not only reach.

Result

The campaign generated a significant volume of online sales and built first-wave brand awareness for Devondale in Bangladesh.

What this teaches a similar brief

If the brief is a new imported SKU, say whether you need awareness, conversion, or both. See OVC and e-commerce.

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