Service · Dhaka, Bangladesh

Marketing Consultant in Bangladesh

Marketing consultancy here is senior diagnosis: what to stop, what to fund, and what the next film or activation is for. Azizul Hoque Shiplu works from Dhaka with over twenty years' experience, including thirteen at Ogilvy & Mather. A half-day diagnostic is typically BDT 45,000–80,000. A campaign architecture runs BDT 1,50,000–4,50,000. A monthly retainer is BDT 80,000–2,20,000 — counsel, not a media-buying farm.

What you are hiring

Not a junior deck factory. The work is: category truth in Bangladesh (trade, trust, media cost), a sequence of films and live days that do not fight each other, and a brief an agency can actually shoot. He still sits on picture when the brief needs it — that is a different page.

How an engagement actually runs

Diagnosis first, always. A half-day session in Dhaka or by video, working through what's actually being sold, to whom, and against which competitor claim — followed by a written note, not a verbal impression. If the note surfaces a priority worth building, that becomes the campaign architecture: two to four weeks producing one senior document naming what to fund, what to stop, and the sequence films and activations should run in. Only organisations that need ongoing judgement — not a one-off — move to the monthly retainer: briefs reviewed before they go to production, WhatsApp access for fast calls, no media desk attached.

Named work this advice is built on

• Xtreme Aerosol (Bashundhara Toiletries) — 360° launch, TVC and digital that had to hold in trade as well as on air.
• Pran Potatos (Pran-RFL) — platform and jingle-led television work for a new snack line.
• Ring Chips (Bombay Sweets) — Valentine's campaign with user-made clips sitting beside the brand film.
• BIR Cement / Bashundhara — category launch that needed a construction-site truth, not a generic cement spot.
• Astha Life Insurance (Army Welfare Trust) — trust-led launch where the story had to survive a sceptical buyer.
• Ashok Leyland / IFAD Autos — a production landmark event and a separate Eid campaign, both needing priority calls on what to fund and when.

What this is not

Not a production service — the film, the shoot day and the edit sit on the Film Director or TVC Production pages, engaged separately once the priority is set. Not brand-territory writing — that's Brand Strategist. Not a media-buying desk — spend is placed by the client's own team or agency; this is the judgement on where it should go, not the placement itself.

Indicative cost range

Indicative professional fees for work Azizul Hoque Shiplu leads himself, in Bangladesh, 2026. VAT, talent, kit hire, media, location fees, travel and ministry permits are extra and billed at cost. A written quote follows a brief with dates, cities and outcome. WhatsApp +880 1810-152555.