Service · Dhaka, Bangladesh
Brand Strategist in Bangladesh
Brand strategy is the territory: a sentence the factory, the film and the sales team can all defend. Azizul Hoque Shiplu writes that from Dhaka. A territory document typically runs BDT 2,00,000–5,50,000. It is not a logo pack and it is not a media plan.
What comes out
A short document: who it is for, who it is not for, the one claim you will still like in three years, and the films you should refuse. Named work that needed this hat first: BIR Cement's category entry, Astha Life's trust problem, Pran Potatos as a new line that could not look like every other snack.
How the document gets written
Interviews first — with the people who actually run the business, not just the marketing team, since the factory floor and the sales desk often know things the brief doesn't say out loud. A competitive read next: not a mood board of what competitors are doing, but a plain read of which claims are already owned by someone else and which are genuinely open. Then one senior paper, short enough to be read in one sitting, naming the sentence the brand can defend and the films it should refuse to make even if a client asks for them.
What this is not
Not a logo pack or an identity kit — that's Brand Development, downstream of this page. Not an audit of an existing brand's drift — that's Brand Consultant. Not a media plan or channel mix — that's Digital Marketing Consultant. This page is the territory itself, written once and defended for years, not the execution of it.
Indicative cost range
| Engagement | Indicative range | What it covers |
|---|---|---|
| Territory document | BDT 2,00,000–5,50,000 | Interviews, competitive read, one senior paper |
| Refresh of an existing brand | BDT 1,60,000–3,80,000 | When the mark is fine and the sentence is not |
Indicative professional fees for work Azizul Hoque Shiplu leads himself, in Bangladesh, 2026. VAT, talent, kit hire, media, location fees, travel and ministry permits are extra and billed at cost. A written quote follows a brief with dates, cities and outcome. WhatsApp +880 1810-152555.