Service · Dhaka, Bangladesh
Market Research Consultancy in Bangladesh
Market research here is a decision document: what to launch, what to kill, what the film should not say. Azizul Hoque Shiplu does not run a 200-enumerator factory. He designs the study and reads it. Typical BDT 2,00,000–8,00,000 plus fieldwork at cost.
Snack, cement and insurance claims he has filmed were only safe because someone sat with the category first. That someone should not be the director on the shoot day.
What the study actually produces
Design first: what question the business actually needs answered, and what a wrong answer would cost. Fieldwork is subcontracted to a specialist agency at cost — he does not run enumerators himself, and does not mark up their invoice. Interpretation is where his time goes: reading the data back against the brief, not just tabulating it, and writing the decision document in plain language a board or a director can act on the same week. A claim-test engagement is narrower: the product already exists, and the only open question is which claim survives contact with the audience.
Market survey and research
Category, brand-equity and quality-perception studies for cement, ceramics, automotive, telecom, FMCG and edible oil — including internal initiatives where no external client is named.
| Year | Study | Client · Brand | Scope |
|---|---|---|---|
| 2025 | Research on the Steel Industry and Brand Equity of CSRM | CSRM | Steel-industry and brand-equity research for CSRM. |
| 2025 | Research on the Tasty Saline Category | Internal research initiative · Tasty Saline | Category research on the oral-rehydration / saline segment. |
| 2024 | Bashundhara Cement Brand Research | Bashundhara Group · Bashundhara Cement | Brand research study for Bashundhara Cement. |
| 2022 | Research on Toothpaste, Honey and Hair Oil for Dabur | Dabur | Category research across toothpaste, honey and hair oil. |
| 2017 | Research on the Edible Oil Industry | Internal research initiative · Industry-wide | Market research on the edible-oil industry in Bangladesh. |
| 2015 | Research on the Car Industry of Bangladesh | PHP Motors · Proton | Market research covering the automotive industry in Bangladesh. |
| 2013 | Akij Ceramics Nationwide Quality Survey | Akij Group · Akij Ceramics | Nationwide quality-perception survey for Akij Ceramics. |
| 2013 | Akij Cement Nationwide Survey | Akij Group · Akij Cement | Nationwide market survey for Akij Cement. |
| 2007 | Research on Teletalk Brand Equity | Teletalk | Brand-equity research study for Teletalk. |
Nineteen years of this work sit behind the diagnosis this page sells — from a national telecom operator in 2007 to steel and saline studies still running in 2025. Category range matters as much as recency: cement and ceramics behave differently from FMCG and telecom, and a study design that works for one rarely transfers cleanly to another without adjustment.
Why this sits apart from production
Pran Potatos entered a segment already dominated by international players — the flavour and claim work behind that launch had to happen before a jingle was written, not during. BIR Cement's category entry needed to know what "premium" actually meant to a buyer standing at a construction site, not what sounded premium in a script meeting. Astha Life's trust-led launch depended on knowing exactly what made a sceptical insurance buyer sceptical, before the film tried to answer it. In each case, the person designing the shoot was not the person who had sat with the category data — that separation is the point.
What this is not
Not fieldwork execution — enumerators, data collection and tabulation are run by a specialist agency, billed at cost, not by him directly. Not a slide deck of charts with no recommendation attached. Not a substitute for Feasibility Study, which covers the operational and financial case alongside the market evidence — this page is the market evidence alone.
Indicative cost range
| Engagement | Indicative range | What it covers |
|---|---|---|
| Study design + interpretation | BDT 2,00,000–8,00,000 | His paper; field agency extra |
| Claim test only | BDT 1,20,000–2,80,000 | When the product already exists |
Indicative professional fees for work Azizul Hoque Shiplu leads himself, in Bangladesh, 2026. VAT, talent, kit hire, media, location fees, travel and ministry permits are extra and billed at cost. A written quote follows a brief with dates, cities and outcome. WhatsApp +880 1810-152555.