Service · Dhaka, Bangladesh
Event Activation Planning in Bangladesh
Activations are the brand moment in a mall, a dealership or a road: sampling, a mini-set, a film that plays while people wait. Consultancy typically BDT 90,000–3,80,000. This spans everything from a single ceremonial day to a multi-week trade rollout.
What separates an activation from a fixed-date event
An event has a single fixed moment and a guest list — a state visit, an opening ceremony, an inception meeting. An activation runs across many touchpoints over days or weeks — a sampling table in ten malls, a seasonal engagement built for a specific calendar moment, a distributor meet designed to move stock, not just mark an occasion. Both are planned and show-called by the same person; the difference below is scale and repetition, not who's holding the brief.
Events — ceremonial, protocol and single-date production
| Year | Event | Client · Brand | Description |
|---|---|---|---|
| 2024 | BSEZ — Visit of His Majesty the King of Bhutan | Bangladesh Special Economic Zone · BSEZ | Venue branding and ceremonial production for the state visit, part of a four-day visit that also included Padma Bridge and Independence Day events. |
| 2023 | BDFSD Launch Event | Ministry of Food & GAIN Bangladesh · Bangladesh Food Systems Dashboard | Launch event production for the joint government–NGO digital initiative. |
| 2023 | GAIN Bangladesh — Grand Finale, Food Frontiers 2.0 | GAIN Bangladesh · Food Frontiers | Production of the grand finale after the regional roadshow stage. |
| 2022 | BSEZ — Grand Opening Event | Bangladesh Special Economic Zone · BSEZ | Nationally broadcast opening, inaugurated virtually by the Prime Minister. |
| 2022 | US Embassy Dhaka — US National Day 2022 | United States Embassy, Dhaka | Event production for the National Day celebration. |
| 2022 | GAIN — Digitizing Fortification Quality Inception Meeting | GAIN Bangladesh | Inception-meeting production for the fortification-quality programme. |
| 2021 | BIR Cement Launching Event | Bashundhara Group · BIR Cement | Launch event production complementing the 360° BIR Cement campaign. |
| 2018 | 1st Concrete-Pouring Ceremony, Unit 2, Rooppur NPP | BAEC / Rosatom · Rooppur Nuclear Power Plant | Production coverage jointly inaugurated by the Prime Minister of Bangladesh and Russia's Deputy Prime Minister. |
| 2018 | Bangladesh Army — 38th Raising Day (ASPTS) | Bangladesh Army | Venue branding and content production for the commemoration. |
| 2018 | Edison Electronics Annual Sales Conference | Edison Electronics | Annual sales conference at BRAC CDM, Gazipur. |
| 2017 | Symphony Mobile Annual Sales Conference | Symphony · Symphony Mobile | Annual sales conference at Grand Sultan Resort, Srimangal. |
| 2017 | Transcom Digital Annual Sales Conference | Transcom Digital | Annual sales conference in Cox's Bazar. |
| 2017–2018 | Prime Bank Foundation Award Giving Ceremony | Prime Bank Foundation | Award-giving ceremonies in 2017 and 2018. |
| 2016 | Prime Bank Foundation — Scholarship Distribution | Prime Bank Foundation | Production of the scholarship distribution event. |
| 2016 | Caring India — Launch Event | Caring India | Launch event production alongside the park activation and broader campaign. |
| 2012 | Akij Ceramics Re-Launching Event | Akij Group · Akij Ceramics | Re-launch event at Sheraton Hotel, with the integrated re-launch campaign. |
| 2013 | GSK Annual Marketing Conference | GlaxoSmithKline · GSK | Annual marketing conference production. |
| 2010 | Paragon Ceramic Grand Launch Event | Paragon Ceramics Industries · Paragon Ceramic | Grand launch event for Paragon Ceramic. |
| 2009 | KSRM–Daily Star Round Table Forum | KSRM & The Daily Star · KSRM | Round-table forum co-hosted with The Daily Star. |
| 2009 | King Brand Cement National Distributor Event | Bashundhara Group · King Brand Cement | National distributor event for King Brand Cement. |
Activations — sampling, trade and multi-touchpoint work
| Year | Activation | Client · Brand | Description |
|---|---|---|---|
| 2023 | GAIN Bangladesh — Food Frontiers 2.0 Regional Roadshow | GAIN Bangladesh · Food Frontiers | Regional roadshow events across Bangladesh ahead of the grand finale. |
| 2015 | Akij Ceramics–AUST Architect Day | Akij Group · Akij Ceramics | Architect Day with AUST, engaging architects as key purchase influencers. |
| 2014 | Akij Ceramics National Distributor Meet | Akij Group · Akij Ceramics | National distributor meet at Rangamati Resort, Gazipur. |
| 2014 | Perfetti Pohela Boisakh Activation | Perfetti Van Melle · Perfetti | Pohela Boisakh consumer activation. |
| 2014 | Olympic Pohela Boisakh Activation | Olympic Industries · Olympic | Pohela Boisakh consumer activation. |
| 2014 | TVS Scooty Pep+ Launch | TVS · Scooty Pep+ | Launch and activation for the Scooty Pep+. |
| 2014 | Akij Cement Distributor Meet, Gazipur | Akij Group · Akij Cement | Distributor meet in Gazipur. |
| 2013 | Stop Not Consumer Engagement in Pohela Boisakh | Perfetti Van Melle · Stop Not | Pohela Boisakh consumer-engagement activation. |
| 2013 | Happydent White Free Sampling | Perfetti Van Melle · Happydent White | Free-sampling activation. |
| 2013 | Akij Cement Retailer Meet, Cox's Bazar | Akij Group · Akij Cement | Retailer meet in Cox's Bazar. |
What this is not
Not fabrication or venue sourcing — booths, sampling kits and build are commissioned at cost; this is the concept and the run of show across every touchpoint. Not a one-city pilot presented as a rollout — the multi-city rollout map exists specifically because a Dhaka-only activation plan often breaks the moment it has to repeat in a second town.
Indicative cost range
| Engagement | Indicative range | What it covers |
|---|---|---|
| Activation concept + run of show | BDT 90,000–3,80,000 | His plan; fabrication extra |
| Multi-city rollout map | BDT 1,50,000–4,50,000 | Same idea, many towns |
Indicative professional fees for work Azizul Hoque Shiplu leads himself, in Bangladesh, 2026. VAT, talent, kit hire, media, location fees, travel and ministry permits are extra and billed at cost. A written quote follows a brief with dates, cities and outcome. WhatsApp +880 1810-152555.